Time has changed me. 3 years in the business, I have become more adventurous, much more confident and the biggest change ...my fear of technology is diminishing ! I used to fear it, never could understand it and literally had to be hand held to do anything, it was truly rocket science to me !
In this time and age, there is no way we can do business without frequent contact with the computer. I have to talk to my customers, my clients, my retailers and I am constantly updating my accounts on social media and managing my website, so much so that I have become pretty savvy with page designs, font types, font sizes etcetera etcetera. I have come a long long way. LOL
Recently, I made a friend who is a IT genius and an entrepreneur. He opened my eyes to a smart marketing tool. He generated out QR codes with my company name on and differentiate it with colours for different purposes. My corporate colour is red and that will be used to link people directly to my website. But, for my work with special artists, I need a separate one that will cut short the process, just link directly to the special page. I was excited about the idea and could not wait to launch my page on COLLABORATIONS with Special Artists. I worked through the night and told him the next day and hey presto, he generated one QR Code with Purple logo, just for this page.
So, what on earth is a QR Code? According to Wikipedia ,
" QR code (abbreviated from Quick Response code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. A QR code uses four standardised encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.The Quick Response system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing. A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both horizontal and vertical components of the image."
Haha... Greek right? I also do not quite understand! LOL ...What is most important to me is ... once you put your phone camera to it, it will direct you straight to the Page that I want you to look at !!! AND THAT IS ALL I NEED TO KNOW !!! :)